BFCM 2023

Lovevery’s biggest sale of the year – Black Friday/Cyber Monday. Taking learnings from 2022, we focused mainly on product photography with a sprinkle of lifestyle for our gifting program. With all the noise around this time, we went for eye-catching colors, beautiful graphics, and warm, joyful family moments.

Production:

Art Direction: Morgan Emery
Photographer: Blair Heagerty
Videographer: Chris Beaudoin
Creative Producer: Karlie Jeneson

Collaborators:

Motion: Mavis Huang
Design: Hailey McGee

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